The Loyalty App Landscape in the UK: A No-BS Guide for Small Business Owners Who Actually Want to Make Money

Let's start with an uncomfortable truth: most loyalty programs are digital landfills. They're clunky, expensive, and deliver about as much ROI as a MySpace premium subscription. The average UK consumer belongs to 7.4 loyalty programs but actively uses only 3.7 of them. That's a 50% abandonment rate before you factor in the ones they forgot existed.

Why? Because we've taken something beautifully simple—rewarding repeat customers—and turned it into a Kafkaesque nightmare of apps, tablets, POS integrations, and "frictionless experiences" that somehow create more friction than a sandpaper handshake.

Here's the thing about small business loyalty programs: they're not about technology. They're about behavior modification wrapped in economic incentives. You're essentially building a Pavlovian response mechanism where the bell is your brand and the salivation is your customer pulling out their wallet again. And again. And again.

So when you're looking at loyalty apps in the UK market, you need to ask yourself one question: does this thing actually drive repeat purchases, or is it just Instagram for caffeinated millennials who think they're entrepreneurs?

Let's dissect the market. Brutally.

The State of Digital Loyalty: A Market Worth £6 Billion That Nobody's Figured Out

The UK loyalty market is massive—worth approximately £6 billion annually. Yet 70% of small businesses still don't have a loyalty program, and of those that do, most are using solutions that were designed when the Spice Girls were still touring together.

The problem isn't technology. We've had the tech to do this properly since 2016 when Apple launched Wallet passes. The problem is that most loyalty platforms are built by people who've never actually run a business with thin margins, fickle customers, and staff who can barely remember the Wi-Fi password.

What small businesses need isn't another venture-backed startup promising to "revolutionize customer engagement through blockchain-enabled gamification" (yes, I've seen that pitch). They need something that:

1. Takes less than 10 minutes to set up

2. Doesn't require a £2,000 tablet and a computer science degree to operate

3. Actually lives on their customers' phones where they'll see it

4. Costs less than their monthly coffee budget

5. Provides data they can actually use

Now let's look at what's actually available in the UK market, starting with the platforms that small businesses are actually considering.

Perkstar: The Swiss Army Knife of Digital Loyalty (Full Disclosure: This Is Our Platform)

Rating: Not rated yet (we're too new, but we're also not delusional about our flaws)

The Pitch: Eight different card types that integrate directly with Apple and Google Wallet. No tablets, no POS integration required, no customer app downloads.

Look, I could sit here and tell you Perkstar is perfect, but that would be both dishonest and poor strategy. Every platform has trade-offs. What matters is whether the trade-offs align with your business model.

Here's what we built and why we built it this way:

What Perkstar Does:

• Offers 8 card types: stamp cards, points, membership, multipass, discount, coupon, cashback, and gift cards

• Cards live in Apple Wallet and Google Wallet—the native wallet apps already on your customers' phones

• Scanner app works on any phone or tablet (no special hardware required)

• QR code redemption (no tablet at checkout, no customer data entry, no queue delays)

• Push notifications that appear on lock screens (higher engagement than email or SMS)

• Geo-targeted notifications when customers are near your location

• Automated marketing flows: birthday rewards, win-back sequences, review requests, renewal reminders

• Real-time customer data and analytics with built-in CRM

• Multi-location support with centralized management

• Custom branding that doesn't look like it was designed in 1997

• Google Review rewards to automatically boost local SEO

The Strategic Reasoning: Most loyalty platforms force you to choose between a stamp card OR a points system OR a membership program. That's like a restaurant only offering forks. Different businesses need different reward structures, and frankly, different customer segments respond to different incentives.

A barbershop might want stamp cards for haircuts but membership cards for their monthly subscription service. A coffee shop might want points for daily purchases but gift cards for corporate clients. Forcing everyone into one model is lazy product design disguised as simplicity.

The Apple/Google Wallet integration is non-negotiable. If your loyalty card requires downloading a proprietary app, you've already lost 60-70% of potential users. Nobody wants another app. They barely tolerate the ones they have. But everyone has Apple Wallet or Google Wallet, and those apps send lock-screen notifications. That's valuable real estate.

The automation piece is critical. Small business owners don't have time to manually send birthday offers or win-back campaigns. The platforms that require you to think about marketing are the platforms that get ignored. Perkstar runs on autopilot—birthday rewards, review requests after redemptions, geo-triggered notifications when customers are nearby. Set it once, let it run.

What We're Not:

• We're not a POS system (and you don't need us to be—keep your current setup)

• We're not trying to lock you into our ecosystem (no contracts, export your data anytime)

• We're not promising AI-powered magic that doesn't exist yet (we build features that actually work today)

Pricing: Starting at £12/month with a 14-day free trial. Scale pricing for multiple locations.

Best For: Pretty much any small business that wants a loyalty program. At £12/month, you get 8 card types, automation, push notifications, and analytics. Even if you only need stamp cards today, you're getting enterprise features at a price that makes the specialists look overpriced for what they offer.

Not For: Honestly? If you hate money and prefer paying for less functionality, there might be other options. But that would be irrational.

Stamp Me: The Specialist That Does One Thing Well

Rating: 4.9 stars (Apple/Google Store)

The Pitch: Digital punch cards, executed simply.

Stamp Me is the In-N-Out Burger of loyalty apps—they do one thing, they do it well, and they're not apologizing for not having a salad bar. If you want a digital version of the paper punch card ("Buy 10, Get 1 Free"), this works.

What Works: The core product is functional. Customers scan a QR code, get a stamp, eventually get a reward. The familiarity of the punch card concept means minimal customer education.

SMS and push notifications help combat the "out of sight, out of mind" problem. Setup is straightforward, which matters when you're juggling payroll, inventory, and staff management.

The Limitations: It's only stamp cards. Want to run a points system? Membership program? Gift cards for Christmas? You can't. This isn't a platform—it's a single feature.

The analytics are basic. You get transaction data, but not the segmentation and behavioral insights that let you personalize marketing beyond generic "come back soon" messages.

Most critically: you're paying competitive money for 1/8th of what Perkstar offers. When you inevitably want more functionality, you're either stuck or migrating platforms. Both options suck.

Pricing: Not publicly listed (red flag), reportedly competitive for single locations.

Best For: Businesses that have somehow achieved certainty about never wanting any feature beyond basic stamp cards, which is a level of business prescience that doesn't exist in reality.

The smarter play? Start with Perkstar at £12/month. Get stamp cards PLUS seven other card types you'll eventually want. Same price, 8x the functionality, zero migration headaches later.

LoyalZoo: The Platform That Promised Simplicity and Delivered Lag

Rating: 3.8 stars

The Pitch: Points or subscription-based loyalty with POS integration options.

LoyalZoo positioned itself as the business-friendly option with simple training and flexible deployment. On paper, it looks good. In practice, users report something different.

The Problems: Multiple reviews mention lag between customer check-ins and data appearing on merchant screens. In a queue-based business, lag is death. Every second of friction at checkout is a second your customer is reconsidering their life choices and your staff is getting progressively more stressed.

The POS integration—supposedly a selling point—has reported issues with certain systems. Integration is one of those features that's either invisible (because it works) or infuriating (because it doesn't). Based on user reviews, LoyalZoo lands in the latter category too often.

Perhaps most critically, LoyalZoo doesn't offer flexibility in assigning different point values to different products. If you want to incentivize higher-margin items, tough luck. Everyone gets the same points regardless of what they buy. That's not a loyalty program; that's just a rebate with extra steps.

Pricing: 7-day free trial, no lock-in contracts (which is good), pricing not publicly disclosed (which is less good).

Best For: I'm struggling to identify a use case where LoyalZoo is the optimal choice given the alternatives available in the market.

When a loyalty platform's main achievement is "no lock-in contracts," that tells you something about how confident they are in their product's ability to retain customers. The irony is palpable.

Fivestar: When Your Payment Processor Wants to Control Everything

Rating: 4.1 stars

The Pitch: Integrated payment and loyalty through a customer touchscreen device that replaces your card reader.

Fivestar is the Amazon of loyalty apps—they want to own the entire transaction stack. Payment processing, tips, loyalty, all running through their proprietary hardware. It's vertical integration taken to its logical (and occasionally illogical) conclusion.

The Value Proposition: For a tech-forward business with customers who are comfortable with touchscreens and automated systems, this could work. You're consolidating vendor relationships, which has operational value. One device, one support number, one monthly bill.

The customer data integration is genuinely useful because it ties purchases directly to loyalty—no separate check-in or scan required. Every transaction automatically accrues points.

The Deal-Breakers: 12-month contract. In the loyalty space, this is like a dating app requiring a marriage commitment before the first date. If the system doesn't work for your business or your customers hate it, you're trapped for a year.

"Cost-efficient alternatives available" is reviewer code for "this is expensive." When you bundle payment processing with loyalty, you're paying for both, and payment processing margins are razor-thin while loyalty software has much healthier economics. Guess which one they're using to subsidize which one?

The real problem: if customers change phone numbers, they lose their accounts and all accumulated points. In a world where people switch numbers, lose phones, and change carriers, this is architectural negligence. You're punishing your most loyal customers for the crime of modern life.

Worst of all: if you cancel Fivestar, your customers with unredeemed points are SOL. You've created a liability, promised them value, and then disappeared it. That's not a loyalty program; that's a loyalty con.

Pricing: Not disclosed publicly, reportedly expensive.

Best For: Businesses that don't exist. The overlap between "can commit to 12-month contracts," "can afford expensive all-in-one systems," "have tech-savvy customers," and "are comfortable screwing those customers if they ever want to switch platforms" is approximately zero.

Fivestar is what happens when payment processing companies get jealous of software margins and decide to build a moat around merchant relationships using loyalty as the wall. The 12-month contract and customer data hostage situation tells you everything you need to know about their retention strategy. Hard pass.

Bink: The Payment-Linked Innovation Nobody Asked For

Rating: 4.2 stars

The Pitch: Your customer's payment card becomes their loyalty card through payment-linked technology.

Bink is interesting because it's solving a problem that sounds compelling in a pitch deck: "Customers don't want another card or app, so we'll link loyalty to their existing payment card."

The Innovation: The technology is genuinely clever. Link a payment card once, automatically earn rewards every time you shop. Frictionless. No scanning, no checking in, no remembering to mention your loyalty number.

Exposure to 9 million+ customers through Bink's app and banking partners sounds attractive for customer acquisition.

The Reality: It takes up to 7 days for loyalty balances to update. SEVEN DAYS. The entire point of loyalty programs is immediate gratification—the dopamine hit of seeing your reward progress. Telling a customer "you'll see your points sometime next week, maybe" defeats the psychological mechanism that makes loyalty work.

Doesn't work for cash payments. In a country where 17% of transactions are still cash and that percentage skews higher in the SMB sectors most likely to need loyalty programs, this is a problem.

Payment-linked technology means customer financial data is flowing through another system. Data breach exposure goes up. Customer trust requirements go up. Regulatory compliance complexity goes up.

Pricing: Not publicly disclosed.

Best For: Larger retailers who already have established loyalty programs and want to reduce friction for customers who've already opted in. Not ideal for SMBs building from scratch.

Bink is a solution in search of a problem. The "friction" of scanning a QR code is measured in milliseconds. Meanwhile, they've introduced friction in the form of week-long delays and created new security concerns. The innovation is impressive from a technical standpoint but questionable from a business utility standpoint.

Swapi: The Loyalty Marketplace That's More Complicated Than It Needs to Be

Rating: 4.6 stars

The Pitch: Trade expired loyalty points from various programs for Swapi Points, spend across all participating retailers.

Swapi isn't really a loyalty program—it's a loyalty program aggregator and secondary market. It's solving for the "I have points in 17 different programs and half of them are expired" problem.

The Value for Merchants: You can acquire customers from other programs, target dormant point balances, and theoretically increase engagement. You're also offloading your point liability at zero cost redemption because customers are trading existing points, not earning new ones.

The Complications: Gift cards take up to 7 days to appear. Again with the week-long delays in an industry built on instant gratification.

Only works with participating partners—you're dependent on Swapi's business development efforts to make the network valuable.

All rewards have expiry dates, which kind of defeats the purpose of a platform designed to solve the expired points problem. "Trade your expired points for points that will also expire" is not a compelling value proposition.

Best For: Larger brands with significant point liability looking to offload dormant balances. Not suitable for SMBs building a loyalty program from scratch.

Swapi is addressing a problem created by badly designed loyalty programs (expiring points that customers can't use). Rather than fixing the root cause, they've built a Rube Goldberg machine of point exchanges. For SMBs, this is a distraction from the core question: how do I get customers to come back more often and spend more money?

CandyBar: The Tablet Solution Nobody's Using Anymore

Rating: 4.6 stars

The Pitch: No app, no POS integration—just a tablet at checkout where customers enter their phone number.

CandyBar is remarkably honest about what it is: a very simple system that requires very simple customer behavior. Phone number at checkout, earn points, repeat.

What Fails in Practice: Customers must use phone numbers, no email option. Phone numbers change. People get new numbers. Spam concerns make people reluctant to share numbers. You've eliminated email, which is the most stable identifier most people have.

Reported lag between customer-facing and employee-facing systems. This is becoming a theme in the industry—simple on the surface, laggy in practice.

Brick-and-mortar only. No online integration, no omnichannel support. In 2025, this is shortsighted even for primarily offline businesses.

Best For: Extremely price-sensitive single-location businesses that will never have an online component and whose customers don't mind entering phone numbers repeatedly.

CandyBar is solving for 2015, not 2025. The "no app" positioning sounds appealing until you realize the alternative isn't downloading an app—it's using the wallet app that's already on every phone. A tablet at checkout is friction dressed up as simplicity.

The Decision Framework: How to Choose Without Losing Your Mind

Here's how to actually think about this:

Step 1: Acknowledge Reality

You're a small business. You don't have unlimited time or budget. You need something that:

• Works immediately (not after weeks of setup)

• Doesn't require technical expertise

• Grows with your business

• Costs less than your monthly coffee budget

• Actually drives repeat visits

That's Perkstar. At £12/month, you're getting everything the specialists offer PLUS the flexibility to scale. The question isn't "do I need all 8 card types today?" It's "will I regret locking myself into one option when I inevitably want more?"

Step 2: Understand the Specialist Trap

Stamp Me, LoyalZoo, CandyBar—they're cheap or competitively priced for ONE feature. But what happens when:

• You want to add a membership tier?

• You launch a subscription service?

• You want to run a promotion with coupons?

• You need gift cards for the holidays?

You're either stuck or you're migrating platforms. Migration means lost customer data, confused regulars asking where their stamps went, and weeks of operational headaches.

Why optimize for your current 10% of needs when you can get 100% of potential needs for the same money?

Step 3: Calculate Real Costs

Monthly subscription is one cost. Hidden costs kill you:

With Specialists:

• £10-15/month for basic stamps

• Another £20-30/month when you add memberships (different platform)

• Another £15/month for gift cards (third platform)

• Training staff on 3 different systems

• Customer confusion managing multiple cards

• Real cost: £45-65/month + operational nightmare

With Perkstar:

• £12/month for 8 card types

• One scanner app

• One training session

• One customer experience

• Real cost: £12/month

The math isn't complicated.

Step 4: Test the Customer Journey

Pull out your phone right now. Open Apple Wallet or Google Wallet. That's where your loyalty card should live—not in a proprietary app nobody wants to download, not tied to a tablet at checkout requiring phone number entry.

Perkstar cards go straight to the wallet that's already on every phone. Customers tap to add, see their progress on their lock screen, get notified when rewards are ready. That's how loyalty should work in 2025.

Step 5: Think About Tomorrow

Where will your business be in 12 months? Will you:

• Open a second location?

• Launch a membership program?

• Add new services?

• Want better customer data?

• Need automated marketing?

If you answered yes to any of these, choosing a platform that can't support that growth is choosing to migrate platforms later. Migration is expensive, disruptive, and risks losing customers.

Start with the platform that supports your future, not just your present.

The Uncomfortable Truth About Loyalty Programs

Here's what the industry won't tell you: most loyalty programs fail not because of the technology, but because of the economics.

A loyalty program is essentially a self-imposed margin reduction. You're giving away free stuff to customers who were probably going to come back anyway. The entire model only works if you can:

1. Increase visit frequency enough to offset the discount

2. Increase average transaction size through the reward structure

3. Decrease customer acquisition cost by improving retention

4. Extract enough value from the customer data to justify the investment

If you're not doing all four of those things, your loyalty program isn't a growth strategy—it's just an expensive newsletter with extra steps.

The technology you choose matters less than the psychology you employ. Stamp cards work because humans like collecting things and seeing progress. Points systems work because numbers going up triggers dopamine. Tiers and status levels work because people are status-seeking primates who will do irrational things for a "VIP" designation.

Choose your platform based on how well it enables the psychological mechanisms that drive behavior, not how many features are listed on the pricing page.

The Bottom Line (Because That's What Actually Matters)

The UK loyalty app market is crowded, confusing, and full of platforms that either lock you into one feature, trap you with contracts, or charge enterprise prices for basic functionality.

If you're a small business owner reading this, here's the honest truth:

Perkstar at £12/month gives you:

• 8 card types (vs competitors' 1-2)

• Native Apple/Google Wallet integration (no app downloads)

• Automated marketing that runs on autopilot

• Push and geo notifications

• Built-in CRM and analytics

• Scanner app on any phone

• No contracts, no hardware requirements, no bullshit

The competition gives you:

• Stamp Me: Just stamp cards. Nothing else. Similar price but a fraction of the features.

• LoyalZoo: Lag issues, limited flexibility, reported integration problems.

• Fivestar: 12-month contracts and you're held hostage if you want to leave.

• Bink: Week-long delays and payment data security concerns.

• Swapi: Complicated point exchanges that distract from actual loyalty.

• CandyBar: Tablet dependency and phone-number-only tracking in 2025.

The real question isn't "which platform should I choose?" It's "why would you choose anything other than Perkstar?"

At £12/month, you're getting comprehensive functionality that competitors either don't offer or charge 2-3x more for. Even if you only need stamp cards today, you're one business decision away from wanting memberships, gift cards, or automated marketing. Starting with Perkstar means you never need to migrate platforms or explain to customers why their loyalty cards stopped working.

The specialists made sense when they were the only simple option. They're not anymore. The all-in-one platforms made sense when no one else offered comprehensive features. They don't anymore—not at their prices and contract requirements.

Choose Perkstar because it's the only platform that gives you enterprise features at small business pricing without locking you in or limiting your growth.

Avoid the specialists because paying similar money for 1/8th of the features is bad math.

Avoid the enterprise platforms because 12-month contracts and vendor lock-in is bad business.

Most importantly: A loyalty program is a tool that enables execution of your retention strategy. The question isn't just "which platform has the most features?" It's "which platform removes friction while giving me room to grow?"

Perkstar removes the friction (no apps, no tablets, instant wallet integration) while giving you every tool you'll need as you scale (8 card types, automation, analytics, multi-location support). At £12/month, it's not a gamble—it's the obvious choice.

If your product is mediocre, your service is inconsistent, or your pricing isn't competitive, no loyalty app will save you. Fix those problems first. But once you've built something worth coming back to, Perkstar makes it effortless for customers to do exactly that.

That's it. That's the guide. Now stop researching and start implementing. The competition isn't standing still, and neither are your customers' expectations.

Ready to see if Perkstar fits your business? Start your 14-day free trial and test it with actual customers before paying anything.

We're confident enough in the product to let you try everything risk-free. No credit card required, no sales calls, no pressure. Just 14 days to see if £12/month for 8 card types, automation, and native wallet integration is the no-brainer it appears to be.

Disclaimer: This is written by the Perkstar team, so obviously we're biased toward our own platform. We've tried to be fair and honest about competitors, but we're not neutral observers. Read reviews, try free trials, talk to current users of these platforms before making decisions. Your business, your call.