Last Updated: 13/10/2026

Cookie Policy

Introduction

This Cookie Policy (“Policy”) explains how and when Perkstar Ltd (“Perkstar,” “we,” “us,” or “our”) uses cookies and similar tracking technologies on our website located at https://www.perkstar.co.uk (the “Site”), and how you can manage your cookie preferences.

Cookie Settings in the website footer control optional Google Analytics and Contentsquare analytics, and Google Ads, Meta and OpenAI advertising measurement. Tags covered by these choices do not load until the relevant permission is present. OpenAI measurement is sent from our server, not a browser pixel. Earlier choices do not automatically authorise newly disclosed vendors or purposes. Framer’s built-in analytics are described separately below.

What Are Cookies?

Cookies are small text files that are downloaded to your browser when you visit a website. They help websites recognise users and remember their actions and preferences over time. Cookies may originate from the Site itself (first-party cookies) or from third-party services that we use to help operate and improve the Site.

Similar technologies include browser local storage and pixels. Local storage can retain browser identifiers without using a cookie; pixels can send information about page visits or other events. Where we use these for optional tracking, the same relevant choice applies as for cookies.

Cookies We Use

We categorise the cookies on our Site into the following groups:

Strictly Necessary Cookies

Preference and withdrawal mechanisms help us remember and honour your choices. Security and delivery technologies support the website and forms. The separate Perkstar application also uses authentication and security storage, described in its own Cookie Notice.

Perkstar preferences: ps_acq_consent remembers Google/OpenAI measurement choices for 180 days. ps_site_consent remembers the newly disclosed website-vendor choices for 180 days and is not renewed by ordinary visits. The secure, server-only ps_acq_revoke withdrawal mechanism lasts up to 90 days. These mechanisms do not themselves authorise optional analytics or advertising.

Analytics Cookies

With analytics permission, Google Analytics measures visits and confirmed business trial signups. Contentsquare provides behaviour analytics, including interactions and session replay where enabled. These services use pseudonymous identifiers and browser/device information; this is not anonymous simply because a name is absent.

Google measurement cookies use the psacq prefix and are configured for up to 90 days, as detailed below. Depending on configuration, Contentsquare uses cookies such as _cs_id (up to 13 months) and _cs_s (a 30-minute session), plus consent and session storage. Browser limits can shorten storage. Withdrawing analytics clears the known first-party identifiers for these website tags and stops their future loading.

Marketing Cookies

With advertising permission, Meta Pixel receives page visits and browser identifiers for advertising measurement and related advertising. Google Ads and OpenAI measure permitted business trial and subscription events as detailed below. The Meta browser tag is not loaded before advertising permission, and there is no unconditional Meta image beacon when JavaScript is disabled.

Meta may use _fbp and, following a Meta ad click, _fbc browser cookies, normally lasting up to three months. Meta may also use its own third-party cookies subject to browser restrictions and its policies. Turning off advertising stops the website’s Meta tag and clears known first-party Meta identifiers; cookies on a provider’s own domain can also be managed through that provider or your browser.

Framer Hosting and Built-in Analytics

Framer hosts this website and provides built-in analytics without analytics cookies or persistent visitor identifiers. Those built-in metrics are separate from the optional Google Analytics and Contentsquare integrations. Routine hosting requests also involve technical information needed to deliver the website.

Hosting and content-delivery requests involve technical information such as the requested page and network connection details. These are distinct from the optional advertising and analytics identifiers described above.

The Perkstar application has a separate Cookie Notice covering account authentication, security and application-specific storage. The website’s optional choices do not disable storage needed to sign in or use a service you request.

Optional Google and OpenAI Measurement


On perkstar.co.uk and merchant pages of dashboard.perkstar.co.uk, Google Analytics 4 measures visits and confirmed business trial signups only with your analytics choice. Google Ads measures confirmed business trials and the first positive Perkstar subscription payment only with your advertising measurement choice. With explicit OpenAI advertising permission, OpenAI receives these events from our server with a permitted ad-click reference. With additional fresh permission for OpenAI email matching before first business-account provisioning, we may instead or additionally send a SHA-256 hash of your server-verified merchant-account email to help match the events to ads. We do not backfill hashes or conversions for existing acquisition profiles. Analytics and advertising are optional; Google measurement scripts load only after the relevant choice. No OpenAI browser pixel or browser form matching is used.


This feature uses pseudonymous identifiers, not anonymous data. With the relevant advertising choice, ps_acq_touch stores permitted Google ad-click identifiers and campaign details for no longer than 90 days from capture, and an OpenAI ad-click reference, oppref, valid for measurement for 30 days from its own capture. Server cleanup removes expired OpenAI attribution. The shared browser cookie may remain for up to 90 days for Google; an expired OpenAI reference is ignored and removed on the next visit. This first-party cookie is shared between perkstar.co.uk and dashboard.perkstar.co.uk. Analytics client/session identifiers are included with Google attribution only if analytics is also allowed. Google measurement cookies use the psacq prefix and are configured for a maximum 90-day lifetime without renewal on ordinary visits. Browser limits may shorten this period. Google Ads also uses browser local storage for click linking; withdrawing Google advertising measurement clears that stored click-linking data. Email matching does not place the email or its hash in a browser cookie. The hash stays in server-side attribution records for at most 90 days from capture, additionally capped at 90 days from acquisition-profile creation. Ordinary visits and reconfirmation do not renew that period. We erase the hash on matching or OpenAI measurement withdrawal, or when its consent expires.


The ps_acq_consent preference cookie remembers your measurement choices for 180 days. A secure, server-only ps_acq_revoke cookie, lasting up to 90 days, lets us honour withdrawal after logout. Browser event-deduplication records last up to 90 days and are used only after the relevant measurement choice. These preference and withdrawal mechanisms help us respect your choices.


Google Ads and OpenAI receive their permitted ad-click identifiers, an opaque conversion identifier and event time; first-payment measurement also includes the actual amount and currency. Only with fresh OpenAI email-matching permission do we also send a hash of the verified merchant-account email. Hashes and click references are personal data, not anonymous data. No raw email, customer email, phone number, postal address or external account identifier is sent for this measurement. Google personalised advertising is disabled for this feature, and OpenAI events opt out of future user-level personalisation. Change or withdraw choices through “Cookie Settings”; this stops future processing covered by the withdrawn choice and queued matching exports, but does not undo prior processing. Separately permitted click-only measurement may continue if only matching permission is withdrawn. Earlier choices are not automatically upgraded: a Google-only choice does not grant OpenAI permission, and an earlier OpenAI click-measurement choice does not grant email-matching permission. The website’s current choices also control Contentsquare and Meta.

How We Use Cookies

Perkstar uses cookies and similar technologies to:

  • Ensure the Site functions correctly and securely.

  • Remember your privacy choices and support the separate application’s authentication.

  • Analyse visitor behaviour to understand how the Site is used and improve our services.

  • Measure the effectiveness of our marketing campaigns.

  • Remember optional tracking preferences.

We do not display third-party advertising placements on this Site. That is different from sharing website events with advertising providers: the optional Meta integration can support related advertising, while the Google/OpenAI acquisition feature has the more limited purposes and safeguards described above.

Third-Party Cookies

The website uses Framer, Google, Contentsquare and Meta. OpenAI receives consented server-side business conversion events. Their data handling and any international processing are also subject to the relevant provider’s terms and privacy information:

We control whether our consent-gated tags load. Providers may also process information for their own purposes under their applicable terms. Rejecting a website choice stops future processing covered by that choice; it does not erase information already received by a provider.

Managing Your Cookie Preferences

Measurement Choices: Analytics and advertising are separate, optional choices in Cookie Settings. Analytics covers Google Analytics and Contentsquare; advertising covers Google Ads, Meta and OpenAI, including the disclosed merchant-email hashing. A fresh choice is required for additional vendors and matching purposes. Withdrawing a choice may reload the page to stop vendor scripts already running. You can refuse optional choices and still use the website.

Browser Settings: You can also manage cookies through your browser settings. Note that blocking cookies may affect the functionality of the Site.

  • Chrome: https://support.google.com/chrome/answer/95647

  • Firefox: https://support.mozilla.org/en-US/kb/enhanced-tracking-protection-firefox-desktop

  • Safari: https://support.apple.com/guide/safari/manage-cookies-and-website-data-sfri11471/mac

  • Microsoft Edge: https://support.microsoft.com/en-us/topic/delete-and-manage-cookies-168dab11-0753-043d-7c16-ede5947fc64d

Google Analytics Opt-Out: You can change your Google Analytics choice through “Cookie Settings”. Google also offers the Analytics Opt-out Browser Add-on at https://tools.google.com/dlpage/gaoptout.

Contentsquare: Withdraw analytics in Cookie Settings to stop this website tag. Known first-party identifiers are cleared; you can also clear cookies and local storage through your browser. Contentsquare may retain a separate _cs_optout cookie to remember a refusal.

For more general information about cookies and how to manage them, visit https://www.aboutcookies.org.

Changes to This Policy

We may update this Policy when our technologies or practices change and will revise the date above. Where a change requires new permission, we will ask for it. Continued browsing is not consent to optional tracking or a new purpose requiring consent.

Contact Us

If you have questions about our use of cookies, please contact us:

Email: privacy@perkstar.co.uk or legal@perkstar.co.uk. Address: Perkstar Ltd, 86–90 Paul Street, 3rd Floor, London, United Kingdom, EC2A 4NE.