Main Dashboard Features

The Perkstar dashboard provides a holistic view of business performance through key metrics, categorized into the following sections:

• Visits

• Activity

• Retention

• Feedback Rating

• Referral Program

• Customer Profile

Visits

1. Key Metrics Displayed:

   • Total Visits: Overall visits within the selected time period.

   • Returning Visits: Count of customers revisiting.

   • Last Period: Comparative stats from the previous period.

2. Timeframe Customization:

   • Default is set to Week.

   • Options include Day, Month, Year, All Time, and Custom Range.

3. Graphical Insights:

   • Indicators include Returning Visits, New Members, and Referrals.

   • Hovering over the graph displays tooltips with detailed stats.

Activity

1. Graphs Displayed:

   • New Clients: Tracks daily onboarding of clients.

   • Issued Cards: Shows the number of loyalty cards issued daily.

2. Interactive Features:

   • Hovering over specific dates reveals tooltips with precise stats.

Retention

1. Retention Rate Graph:

   • Tracks customer retention over 60, 120, and 240 days.

   • Default is set to 60 days with options to switch durations.

2. Color-Coded Insights:

   • Current period retention rate: Blue.

   • Previous period retention rate: Orange.

   • Tooltips provide comparative stats for each date.

Feedback Rating

1. Metrics Overview:

   • Tiles display Feedback Count, Positive Feedback, Card Reviews, and Average Loyalty Level (via star ratings).

2. Graphical Representations:

   • Loyalty Level and Dissatisfied Members graphs are included.

3. Timeframe Selection:

   • Default is Week with options for Day, Month, Year, All Time, and Custom Range.

Referral Program

1. Core Metrics:

   • Shared Cards: Cards shared via referrals.

   • Cards Installed by Referrals: Cards installed through referral links.

   • New Referral Members: New customers onboarded via referrals.

   • Revenue from Referrals: Revenue generated through referrals.

2. Graphical Insights:

   • Referral Program Dynamic: Performance mapped daily.

   • New Referral Members: Count of new members acquired via referrals.

3. Customization Options:

   • Timeframe defaults to Week with adjustable options.

Customer Profile

1. Gender Segmentation:

   • Pie chart showing gender distribution of customers.

2. Device Insights:

   • Pie chart detailing devices used to add loyalty cards.

3. Age Demographics:

   • Bar graph segregating age ranges, with distinct colors for genders.

   • Hovering displays tooltips for detailed breakdowns.

Conclusion

The Perkstar dashboard consolidates vital business metrics into an intuitive interface, offering actionable insights to drive decision-making and enhance customer engagement. Use the time customization options and interactive graphs to get tailored insights into your business performance.