PassKit vs Perkstar: Enterprise Infrastructure or Ready-to-Use Loyalty?
Dec 4, 2025
You're researching wallet-based loyalty platforms and PassKit keeps appearing in your search results. The website looks professional. The features sound impressive. It promises Apple Wallet and Google Wallet integration.
But something feels off. The pricing isn't clear. The documentation talks about APIs, SDKs, and webhooks. There's no "sign up and start" button — instead, it says "Request a demo" or "Contact sales."
You start to wonder: Is this platform built for businesses like mine, or am I looking at something designed for enterprises with development teams? If you're struggling to make sense of the options, a structured loyalty software comparison framework can help you cut through the noise before you commit to any platform.
Here's the truth: PassKit and Perkstar both create wallet-based loyalty cards, but they're fundamentally different types of products. One is developer infrastructure you build on top of. The other is a ready-to-use platform you configure and launch.
Neither is "better." They serve different markets. But for most UK small businesses — cafés, salons, barbershops, shops — one is overkill and the other is practical.
This guide explains the difference between enterprise-grade loyalty infrastructure (PassKit) and SMB-ready loyalty tools (Perkstar), helping you understand which approach fits your business reality.
What PassKit Actually Is
Let's start by understanding what PassKit is — because it's not what most small business owners are looking for.
PassKit: Enterprise Developer Infrastructure
PassKit is a platform for creating and managing Apple Wallet and Google Wallet passes at scale. It's not a loyalty program you use. It's infrastructure you build your loyalty program on top of.
Think of it like this:
PassKit is like buying lumber, nails, and tools to build a house yourself
Perkstar is like buying a house that's already built
Who uses PassKit:
Large enterprises with development teams (airlines, hotels, retailers)
Software companies building white-label loyalty solutions for other businesses
Agencies creating custom wallet solutions for clients
Businesses with very specific technical requirements that off-the-shelf solutions can't meet
What PassKit provides:
APIs (Application Programming Interfaces) for creating wallet passes
SDKs (Software Development Kits) for integrating with your systems
Backend infrastructure for managing passes at scale
Developer tools for customization
Technical documentation for engineers
What PassKit doesn't provide:
Ready-to-use loyalty program (you build it yourself)
Visual card builder (you code it)
Pre-built scanner apps (you develop them)
Simple dashboard (you create your own interface)
Quick setup (implementation takes weeks to months)
PassKit pricing:
Usage-based (pay per pass created, per API call, per update)
Enterprise contracts (pricing not public)
Requires significant upfront and ongoing investment
Costs scale with usage
PassKit is infrastructure, not a product. It's powerful and flexible, but it assumes you have developers who will build the actual loyalty experience on top of their platform.
What Perkstar Actually Is
Now let's understand the alternative.
Perkstar: Ready-to-Use SMB Loyalty Platform
Perkstar is a complete, ready-to-use loyalty platform designed for small and medium businesses. You don't build on it. You use it.
Think of it like this:
You sign up
You design your loyalty card using a visual builder (30–60 minutes)
You generate a QR code for customers to scan
You train staff to scan customer cards (5 minutes)
You're live
Who uses Perkstar:
UK small businesses (cafés, salons, barbershops, shops, clinics)
Business owners with no technical background
Teams without developers or IT departments
Businesses wanting to launch loyalty in hours, not months
What Perkstar provides:
Visual card builder (no coding required)
8 pre-built card types (stamps, points, membership, etc.) If you're unsure whether to start with stamps, points, or membership tiers, understanding the difference between membership cards and stamp cards helps you pick the structure that matches your customers' buying habits.
Scanner app (ready-to-use on any smartphone)
Analytics dashboard (clear, actionable insights)
Push notification campaigns (simple interface)
Automated workflows (birthday rewards, re-engagement)
Customer support (UK business hours, same-day response)
What Perkstar doesn't provide:
Custom API development (not needed for most businesses)
White-label reselling infrastructure (it's for your business, not to resell)
Enterprise-level customization (focused on 95% use cases)
Perkstar pricing:
Flat monthly subscription (£15–£60/month)
Unlimited customers, scans, and notifications
No usage-based charges
Transparent, public pricing
Perkstar is a product, not infrastructure. It's designed for business owners who want loyalty to work without becoming developers.
The Core Difference: Build vs Use
Here's the fundamental distinction:
PassKit: You Build Your Solution
What this means in practice:
You hire developers (or have an internal dev team)
Developers integrate PassKit APIs into your systems
Developers build the card design system, scanner app, dashboard, and all user interfaces
Developers maintain the integration as PassKit updates their APIs
You manage the technical infrastructure
Time to launch: 4–12 weeks minimum (often longer)
Technical requirements:
Software developers with API integration experience
Backend infrastructure to store customer data
Frontend development for admin dashboards
Mobile development for scanner apps (or third-party tools)
Ongoing technical maintenance
Cost:
PassKit fees (usage-based)
Development costs (£5,000–£30,000+ depending on complexity)
Ongoing maintenance (developer time)
Infrastructure costs (servers, databases)
Best for:
Businesses with existing development teams
Companies with unique technical requirements
Enterprises needing white-label solutions
Software companies building products for other businesses
Perkstar: You Use a Ready-Made Solution
What this means in practice:
You sign up on the website
You design your card using a visual builder (like using Canva)
You generate a QR code (one click)
You train staff (5-minute demonstration)
You're live
Time to launch: 30–60 minutes
Technical requirements:
None (if you can use Instagram, you can use Perkstar)
Smartphone or tablet for scanning cards
Internet connection
Cost:
£15–£60/month total
No development costs
No infrastructure costs
No maintenance costs
Best for:
Small businesses without technical teams
Business owners wanting to launch quickly
Businesses with straightforward loyalty needs
Anyone who wants loyalty to "just work"
Implementation Complexity Comparison
Let's compare what's actually involved in getting each platform running.
PassKit Implementation Journey
Week 1–2: Planning and Setup
Define technical requirements
Assign developer resources
Set up PassKit account and API credentials
Review technical documentation (100+ pages)
Plan database schema for customer data
Design system architecture
Week 3–6: Development
Build backend integration with PassKit APIs
Develop card creation logic
Create admin dashboard for managing loyalty
Build customer-facing interfaces
Develop or integrate scanner functionality
Set up webhook handlers for pass updates
Implement push notification system
Build analytics and reporting
Week 7–8: Testing
Test pass creation across different scenarios
Test updates and push notifications
Debug API integration issues
Test on multiple devices (iOS and Android)
Fix bugs and edge cases
Week 9–10: Launch Preparation
Train staff on custom-built tools
Create documentation for internal systems
Set up monitoring and error tracking
Plan rollout strategy
Week 11+: Maintenance
Monitor API usage and costs
Fix bugs as they arise
Update integrations when PassKit changes APIs
Maintain custom-built components
Total time to launch: 8–12 weeks minimum
Required skills:
Backend development (Node.js, Python, or similar)
API integration expertise
Mobile development (for scanner apps) or third-party tool integration
Database management
DevOps (server management, deployment)
Realistic cost:
Development: £10,000–£40,000 (depending on complexity and whether using internal team or contractors)
PassKit fees: £100–£500+/month depending on usage
Ongoing maintenance: £200–£800/month in developer time
Perkstar Implementation Journey
Day 1, Hour 1: Setup
Sign up on Perkstar.co.uk (2 minutes)
Choose subscription tier (1 minute)
Access dashboard
Day 1, Hour 1 (continued): Card Design
Choose card type (stamps, points, membership, etc.) — 1 minute
Upload logo — 2 minutes
Choose brand colors — 2 minutes
Set reward structure (e.g., "Buy 9, get 10th free") — 3 minutes
Preview card on phone mockup — 1 minute
Publish card — 1 minute
Day 1, Hour 1 (continued): Preparation
Generate QR code — 30 seconds
Download and print QR code for counter — 5 minutes
Download scanner app on smartphone/tablet — 2 minutes
Day 1, Hour 1 (continued): Staff Training
Show staff QR code: "Customers scan this to join" — 1 minute
Show staff scanner app: "Scan their card from their wallet" — 2 minutes
Practice scanning a test card — 2 minutes
Day 1, Hour 1 (continued): Go Live
Place QR code on counter
Start enrolling customers
You're live
Total time to launch: 30–60 minutes
Required skills:
Ability to upload an image
Ability to choose colors
Ability to print a QR code
Realistic cost:
£15–£60/month (depending on tier)
£0 setup costs
£0 development costs
£0 maintenance costs
The difference: PassKit requires 8–12 weeks and £10,000–£40,000. Perkstar requires 1 hour and £15–£60/month.
When PassKit Makes Sense
Let's be fair: PassKit is a powerful platform that absolutely makes sense for certain businesses.
PassKit is the right choice if:
✓ You're a large enterprise with a development team
If you're an airline, hotel chain, or large retailer with dozens of developers, PassKit gives you the infrastructure to build exactly what you need at massive scale.
✓ You have unique technical requirements
If your loyalty needs are so specific that off-the-shelf solutions can't meet them, and you have the resources to build custom solutions, PassKit provides the infrastructure.
✓ You're building a white-label loyalty product
If you're a software company building loyalty solutions for other businesses, PassKit's infrastructure lets you create custom-branded solutions.
✓ You need to integrate with complex legacy systems
If you have existing enterprise software (custom CRM, proprietary POS, legacy databases) and need loyalty to integrate deeply with all of them, PassKit's flexibility supports this.
✓ You're operating at massive scale
If you're managing millions of wallet passes across global operations, PassKit's enterprise infrastructure handles this scale.
✓ You have budget for custom development
If you can afford £10,000–£50,000+ in development costs plus ongoing maintenance, and the custom solution justifies this investment, PassKit makes sense.
Example businesses that should consider PassKit:
British Airways (millions of customers, unique requirements)
Tesco (complex integration with existing systems)
Hilton Hotels (global scale, white-label for franchises)
Software agencies building loyalty products for multiple clients
When Perkstar Makes Sense
For the vast majority of small and medium UK businesses, Perkstar is the practical choice.
Perkstar is the right choice if:
✓ You're a small or medium business (1–50 employees)
If you're running a café, salon, barbershop, shop, or clinic, you need loyalty that works without requiring a development team.
✓ You want to launch in hours, not months
If you need loyalty running this week (or today), not after 3 months of development, Perkstar gets you live immediately.
✓ You don't have developers on staff
If your team is baristas, stylists, shop assistants — not software engineers — Perkstar requires zero technical knowledge. For a deeper look at what features actually matter at this level, this loyalty program software guide for small businesses breaks down exactly what to prioritise and what to ignore.
✓ You want predictable, affordable costs
If your budget is £15–£60/month (not £10,000+ upfront), Perkstar delivers professional loyalty at small business prices.
✓ Your loyalty needs are straightforward
If you want customers to collect stamps/points and earn rewards (which covers 95% of small business loyalty), Perkstar handles this perfectly.
✓ You value simplicity over customization
If you want loyalty to "just work" rather than spending months building custom features, Perkstar prioritizes usability.
✓ You're a UK business wanting local support
If you want UK-based support during UK business hours in GBP pricing, Perkstar is built for your market.
Example businesses that should choose Perkstar:
Independent café in Manchester (200 regular customers)
Hair salon in Bristol (3 stylists, 150 clients)
Barbershop in London (2 barbers)
Boutique shop in Edinburgh (retail + online)
Physiotherapy clinic in Leeds (service-based business)
Real-World Example: A Coffee Shop in Bath
Let's see how this decision plays out in practice.
The business: Independent specialty coffee shop in Bath. If you're still in the planning stages, understanding the brutal economics of opening a coffee shop makes it clear why retention infrastructure needs to be part of your launch plan, not an afterthought. Owner has no technical background. 180 regular customers.
Owner Considers PassKit
Initial research:
Website looks professional
Features sound powerful
No public pricing (red flag #1)
Documentation is full of technical terms (red flag #2)
"Request a demo" instead of "Sign up" (red flag #3)
After demo call with PassKit sales:
Explained she'd need to hire developers to build the loyalty program
Estimated development cost: £12,000–£18,000 These numbers aren't unusual — the real cost of digital loyalty programs routinely shocks small business owners who assume enterprise platforms will be affordable.
Estimated timeline: 8–10 weeks
PassKit usage fees: ~£150/month for expected volume
Total first-year cost: £12,000 + (£150 × 12) = £13,800
Owner's reaction: "I just want customers to collect stamps on their phones and get a free coffee. I don't have £12,000 or 10 weeks or a developer. This is completely overkill for my café."
Owner Tries Perkstar
Day 1 (Monday afternoon, quiet period):
Signed up: 2 minutes
Designed stamp card: 25 minutes (uploaded logo, chose colors, set "Buy 9, get 10th free")
Printed QR code: 5 minutes
Trained two baristas: 10 minutes
Total time: 42 minutes
Day 1 (Monday evening rush):
Placed QR code on counter
Baristas mentioned to customers: "We've got a digital loyalty card now — scan this"
23 customers joined in first 3 hours This kind of rapid adoption is typical — digital loyalty cards for coffee shops thrive because the transaction cycle is short, visits are habitual, and the reward is something customers already want.
Week 1:
78 customers enrolled
Zero technical issues
Zero questions staff couldn't answer
Cost: £30/month
Month 3:
142 active loyalty members
Sent first re-engagement campaign: "We miss you! Here's 10% off this week"
11 customers came back within 48 hours
Total cost for 3 months: £90
Owner's reflection:
"I almost wasted £12,000 on PassKit because I thought I needed 'enterprise-grade' infrastructure. Then I realized: I'm a coffee shop. I don't need infrastructure. I need a loyalty program that works. Perkstar gave me exactly that in under an hour for £30/month. The difference between £90 for 3 months versus £13,800 for a year is insane — especially when both solutions would have given my customers the same wallet cards."
Modern Take: SMBs Don't Need Enterprise Tools
Here's a truth that the technology industry doesn't want small businesses to understand:
Most enterprise-grade tools are overkill for small businesses — and deliberately so.
Enterprise software companies make money by:
Creating complex, powerful infrastructure
Convincing small businesses they "need" this power
Locking them into expensive development projects
Generating ongoing fees
But here's the reality:
A café with 200 customers doesn't need the same loyalty infrastructure as Starbucks with 30 million customers.
A salon with 3 stylists doesn't need the same system as a hotel chain with 500 locations.
A barbershop doesn't need APIs, SDKs, and custom development. It needs digital stamp cards that customers can't lose.
The Power of "Good Enough"
PassKit can do anything. It's infinitely flexible. It scales to millions of passes. It integrates with any system.
Perkstar does one thing really well: Wallet-based loyalty for small businesses.
For 95% of UK small businesses, "good enough" is actually perfect. The extra power of enterprise infrastructure isn't just unnecessary — it's a burden. Most of those enterprise features are loyalty platform features you're overpaying for — impressive on a spec sheet, irrelevant to whether customers actually come back.
Why overkill hurts small businesses:
Time cost: 10 weeks of development means 10 weeks without loyalty running
Opportunity cost: £12,000 spent on development could fund 20 years of Perkstar subscriptions
Complexity cost: Custom solutions require ongoing maintenance and expertise
Risk cost: Complex projects often fail or go over budget
The modern approach: Choose tools built for your business size, not tools you have to "grow into."
Making the Decision: A Simple Framework
Ask yourself these questions:
Question 1: Do I have software developers on my team?
If no: Perkstar (you can't use PassKit without developers)
If yes: Continue to question 2
Question 2: Do I have £10,000–£50,000 to invest in custom development?
If no: Perkstar (you can't afford PassKit implementation)
If yes: Continue to question 3
Question 3: Do I have unique requirements that off-the-shelf solutions can't meet?
If no: Perkstar (PassKit's flexibility is wasted if you don't need it)
If yes: Continue to question 4
Question 4: Can I wait 8–12 weeks for loyalty to launch?
If no: Perkstar (PassKit requires months of development)
If yes: Continue to question 5
Question 5: Am I operating at massive scale (millions of customers)?
If no: Perkstar (PassKit's enterprise scale is unnecessary)
If yes: PassKit might be justified
Reality check: If you answered "no" to question 1 or 2, you can't use PassKit regardless of other factors. It requires developers and significant budget.
If you answered "yes" to all 5 questions: You're probably not a small business. You might genuinely need PassKit's enterprise infrastructure.
If you answered "no" to 3+ questions: Perkstar is the obvious choice.
Cost Comparison Over 3 Years
Let's look at the real numbers:
PassKit Implementation (3-Year Total Cost)
Year 1:
Development: £15,000
PassKit fees: £150/month × 12 = £1,800
Maintenance: £300/month × 12 = £3,600
Year 1 total: £20,400
Year 2:
PassKit fees: £1,800
Maintenance: £3,600
Year 2 total: £5,400
Year 3:
PassKit fees: £1,800
Maintenance: £3,600
Year 3 total: £5,400
3-year total: £31,200
Perkstar Implementation (3-Year Total Cost)
Year 1:
Subscription: £30/month × 12 = £360
Year 1 total: £360
Year 2:
Subscription: £360
Year 2 total: £360
Year 3:
Subscription: £360
Year 3 total: £360
3-year total: £1,080 And because Perkstar offers a loyalty software free trial, you can verify those results with your own customers before spending a single pound.
Savings by choosing Perkstar: £30,120 over 3 years
That's enough to:
Hire a part-time staff member for a year
Renovate your shop
Launch multiple marketing campaigns
Build a substantial business emergency fund
And for what? Both solutions deliver the same customer experience: wallet-based loyalty cards.
Final Thoughts: Infrastructure vs Solution
PassKit is powerful infrastructure. Perkstar is a practical solution.
You don't need infrastructure. You need a solution that works.
PassKit makes sense for:
Large enterprises with development teams
Software companies building white-label products
Businesses with massive scale and unique requirements
Perkstar makes sense for:
UK small businesses (cafés, salons, shops, clinics)
Business owners without technical teams
Anyone wanting to launch in hours, not months
Businesses with budgets under £100/month for loyalty If you've already ruled out PassKit and are now weighing Perkstar against other wallet-based platforms, the Loopy Loyalty vs Perkstar comparison covers how they differ on card types, pricing, and UK market fit.
For 99% of UK small businesses reading this, PassKit is overkill and Perkstar is practical.
The question isn't "Which is more powerful?" It's "Which gets loyalty working for my business without consuming resources I don't have?"
Start your free 14-day trial with Perkstar — no credit card required. No developers needed. No complex setup. Just wallet-based loyalty that works.
You don't need to build infrastructure. You need to retain customers. Choose the tool built for that.
