5 Best Loyalty Apps for Coffee Shops & Cafés (2025 Guide)

If you run a coffee shop, you already know that your regulars are everything. They're the ones who show up before you've finished your first espresso shot, who know your baristas by name, and who recommend you to friends without being asked. The question isn't whether these customers matter—it's how you keep them coming back when there's another café on every corner.

That's where a digital loyalty program comes in.

A well-chosen loyalty app doesn't just replace your stack of paper punch cards (though it does that too). It gives you a direct line to your customers, helps you understand their habits, and turns occasional visitors into devoted regulars. But with dozens of options on the market, finding the right fit for your café can feel overwhelming.

This guide breaks down the five best loyalty apps for coffee shops and cafés, covering what each does well, where they fall short, and which type of business they suit best. Whether you're a single-location independent or a growing chain, you'll find something here that fits.

Why Your Coffee Shop Needs a Digital Loyalty Program

Before diving into specific apps, it's worth understanding why digital loyalty has become essential for cafés—not just a nice-to-have.

The maths is simple. Acquiring a new customer costs five to seven times more than retaining an existing one. For coffee shops operating on tight margins, that difference matters. A loyalty program shifts your focus from constantly chasing new faces to maximising the value of relationships you've already built.

Paper cards don't cut it anymore. They get lost, forgotten in wallets, or accidentally washed with the laundry. Digital loyalty cards live on your customers' phones, which rarely leave their side. More importantly, digital programs give you data—you'll know who's visiting, how often, and what they're buying.

Your customers expect it. Over half of consumers say they actively seek out businesses with loyalty programs, and the majority prefer programs that are easy to use and don't require carrying a physical card. A digital loyalty app meets customers where they already are: on their phones.

It's a marketing channel. Push notifications let you reach customers directly—no algorithms deciding whether your message gets seen, no competing with crowded email inboxes. When you want to promote a new seasonal drink or fill a slow afternoon, you can send a message that lands right on their lock screen.

What to Look for in a Coffee Shop Loyalty App

Not all loyalty platforms work equally well for cafés. Here's what matters most:

Simplicity for Staff and Customers

Your baristas are busy making drinks, not troubleshooting technology. Look for apps with quick stamp or point allocation—ideally a simple scan or tap that takes seconds. If it slows down the queue, it won't get used.

Similarly, customers shouldn't need to download multiple apps or create complicated accounts. The best systems let people sign up in under a minute, often just with their phone number or a quick scan.

Wallet Integration

Apps that integrate with Apple Wallet and Google Wallet remove friction entirely. Customers don't need to remember to open a separate app—their loyalty card sits right alongside their payment cards and boarding passes. This small detail dramatically increases engagement.

Push Notifications

The ability to send targeted messages directly to customers' phones is one of the biggest advantages of going digital. Look for unlimited push notifications without per-message fees, and bonus points for features like geofencing (sending a notification when customers are near your shop) or behavioural triggers (automatically messaging someone who hasn't visited in a while).

Fair Pricing

Coffee shops don't have the marketing budgets of major chains. The best loyalty apps offer straightforward monthly pricing without hidden fees, transaction charges, or per-customer costs that balloon as your program grows.

Data and Insights

Understanding your customers helps you serve them better. Look for apps that show you visit frequency, popular times, customer segments, and program performance. This information helps you make smarter business decisions.

The 5 Best Loyalty Apps for Coffee Shops

1. Perkstar

Best for: Independent cafés and small chains wanting a professional digital loyalty program without complexity

Pricing: From £15/month (14-day free trial, no credit card required)

Perkstar takes the classic café loyalty model—buy nine coffees, get your tenth free—and delivers it through a polished digital experience that integrates directly with Apple Wallet and Google Wallet.

What sets Perkstar apart is how it balances simplicity with depth. Setting up your first stamp card takes minutes, and customers can add it to their phone wallet without downloading a separate app. But beneath that simplicity sits a surprisingly robust feature set: automated birthday rewards, geo-fenced push notifications, Google Review collection, referral programs, and customer segmentation tools.

The platform offers eight different card types—stamp cards, points programs, membership passes, multipasses, discount cards, coupons, cashback rewards, and gift cards—so you can create the exact program that fits your café's style. Most coffee shops start with a simple stamp card and add complexity as they grow.

Standout features:

• Apple Wallet and Google Wallet integration (no app download required for customers)

• Unlimited push notifications included at every pricing tier

• Built-in Google Review rewards to boost your online reputation

• Geo-fenced notifications that trigger when customers are nearby

• Automated loyalty rewards and birthday messages

• Personal account manager and hands-free setup option

Potential drawbacks:

• Newer platform, so less brand recognition than long-established competitors

• Advanced features like behavioural segmentation require higher-tier plans

The bottom line: Perkstar hits a sweet spot for most independent coffee shops—professional enough to impress customers, simple enough that your team will actually use it, and priced fairly enough that it won't eat into your margins. The wallet integration alone makes it worth considering.

2. Stamp Me

Best for: Cafés wanting a straightforward stamp card with an established platform

Pricing: Custom pricing (contact for quote)

Stamp Me is one of the more established names in digital loyalty, operating in over 80 countries. The platform focuses on the classic stamp card model, digitising the familiar "buy X, get Y free" structure that coffee shops have used for decades.

The system works through a dedicated customer app where patrons collect stamps and track their progress toward rewards. Stamp Me provides a merchant console for managing your program, sending notifications, and viewing customer data.

Standout features:

• Clean, intuitive interface for both merchants and customers

• SMS and push notification capabilities

• CRM integration options for larger businesses

• Engagement campaigns like scratch-and-win promotions

• Re-engagement tools for lapsed customers

Potential drawbacks:

• Requires customers to download the Stamp Me app (not wallet-based)

• Pricing isn't transparent—you'll need to contact sales for a quote

• Some features require additional integrations

The bottom line: Stamp Me is a solid choice if you want a proven platform and don't mind that customers need to download a dedicated app. It's well-designed and reliable, though the lack of upfront pricing makes it harder to budget for.

3. Flex Rewards

Best for: Cafés wanting flexible stamp thresholds and referral programs

Pricing: Custom pricing (contact for quote)

Flex Rewards offers a configurable approach to stamp-based loyalty. Unlike platforms with fixed reward thresholds, Flex Rewards lets you set anywhere from 1 to 50 stamps before a reward is earned, based either on visits or minimum spend amounts.

The platform includes a Merchant Companion App that works from any browser, making it easy to manage members from a tablet at your counter or a laptop in the back office. Features like referral bonuses and mid-tier rewards help keep customers engaged throughout their journey to the final reward.

Standout features:

• Highly configurable stamp thresholds (1-50 stamps)

• Visit-based or spend-based stamp allocation

• Welcome rewards for new sign-ups

• Referral bonus system

• Browser-based merchant management

Potential drawbacks:

• Initial setup requires significant time investment to configure properly

• Customer app required (no native wallet integration)

• Better suited for businesses with time to customise extensively

The bottom line: If you want granular control over how your loyalty program works and don't mind spending time on setup, Flex Rewards offers flexibility that simpler platforms don't. It's best suited for café owners who want to fine-tune every aspect of their program.

4. Punchh

Best for: Multi-location café chains with complex loyalty needs

Pricing: Enterprise pricing (contact for quote)

Punchh is an enterprise-grade loyalty platform designed for larger restaurant and café groups. If you're running multiple locations and need sophisticated loyalty strategies—point-based rewards, spend incentives, tiered programs—Punchh can handle it.

The platform offers a fully branded mobile experience across all customer touchpoints: in-store, online, and through the app. With over 200 native integrations, it can connect to most POS systems, CRMs, and marketing tools. The data capabilities are particularly strong, allowing for detailed customer segmentation and personalised reward experiences.

Standout features:

• Multiple loyalty program structures (points, spend-based, tiered)

• Consistent branded experience across all channels

• WiFi-based sign-up pages and SMS opt-in

• Advanced data analytics and customer segmentation

• Gamified experiences and personalised rewards

• 200+ native integrations

Potential drawbacks:

• Designed for enterprise clients—likely overkill for independent cafés

• Complex setup requiring dedicated implementation time

• Premium pricing that reflects enterprise positioning

• Integration complexity can lead to technical challenges

The bottom line: Punchh is built for chains and franchises that need enterprise-level features and have the resources to implement them properly. If you're a single-location coffee shop or small group, you'll likely find it overpowered and overpriced for your needs.

5. Stampede

Best for: Cafés wanting to link loyalty to WiFi access

Pricing: Contact for quote

Stampede takes a unique approach by connecting loyalty programs to venue WiFi. Instead of scanning QR codes or tapping buttons, customers earn stamps by logging into your café's WiFi network, scanning QR codes, or tapping NFC tags.

The simplicity is the main appeal—return customers automatically receive a digital stamp card, accessible through Stampede's free app. There's minimal friction, and customers who just want to grab their coffee and use your WiFi end up enrolled without really thinking about it.

Standout features:

• WiFi-based stamp collection (automatic for return visitors)

• Multiple earning methods (WiFi login, QR scan, NFC tap)

• Simple customer experience

• Free customer app

Potential drawbacks:

• Requires WiFi infrastructure

• Feature set is relatively basic compared to dedicated loyalty platforms

• Less control over customer engagement touchpoints

• May feel too passive for businesses wanting active customer relationships

The bottom line: Stampede works well if you want a low-friction system and already offer customer WiFi. It's less suitable if you want to actively engage customers with targeted messages, promotions, or sophisticated reward structures.

How to Choose the Right Loyalty App for Your Café

With these options laid out, here's how to narrow down your choice:

Consider your customer volume. If you're serving hundreds of customers daily across multiple locations, you might need Punchh's enterprise features. If you're an independent shop serving your neighbourhood, Perkstar or Stamp Me will likely serve you better—and cost significantly less.

Think about the customer experience. Do you want customers to download a dedicated app, or would you prefer their loyalty card to live in their existing phone wallet? Wallet-based options like Perkstar remove a barrier to entry, which typically increases sign-up rates.

Evaluate your time investment. Some platforms require significant setup and customisation. If you'd rather spend your time making great coffee than configuring software, look for options with simpler setup processes or hands-free setup services.

Check the pricing model. Transparent monthly pricing is easier to budget for than custom quotes that require sales calls. Watch out for hidden costs like per-message fees for notifications or charges based on member count.

Match features to your goals. If boosting your Google Reviews is a priority, look for built-in review rewards. If you want to send location-triggered messages, ensure geo-fencing is included. Make a list of what matters most before you compare.

Getting Started with Your Coffee Shop Loyalty Program

Once you've chosen a platform, follow these steps to launch successfully:

Keep your first reward simple. The classic "buy 9 coffees, get your 10th free" works because customers instantly understand it. You can add complexity later once the program is established.

Train your team. Make sure every staff member knows how to help customers sign up and redeem rewards. The best technology fails if your team doesn't use it confidently.

Promote at the counter. Table talkers, counter signs, and verbal mentions from baristas drive sign-ups. Make it clear that joining is quick and worth it.

Use push notifications thoughtfully. Send valuable messages—a free pastry with their morning coffee, early access to a new seasonal drink, a birthday reward—not spam. Quality over quantity builds loyalty rather than eroding it.

Review your data monthly. Look at sign-up rates, visit frequency, and reward redemptions. This tells you whether your program is working and where you can improve.

Start Building Customer Loyalty Today

The right loyalty app turns your coffee shop from just another option into the obvious choice for your regulars. It keeps you connected to customers, gives you insights into their habits, and provides a reason to return that goes beyond great coffee alone.

If you're ready to launch a digital loyalty program that's easy to set up, simple for customers, and built to grow with your business, give Perkstar a try. The 14-day free trial lets you test everything—no credit card required, no obligation—so you can see how it works for your café before committing.

Start your free trial at Perkstar →

Frequently Asked Questions

What's the difference between a stamp card and a points-based loyalty program for coffee shops?

A stamp card rewards customers for each visit or purchase—buy nine drinks, get the tenth free. It's simple and easy to understand. A points-based program assigns point values to purchases, letting customers accumulate and redeem points for various rewards. Stamp cards work better for straightforward offers like free coffee, while points programs offer more flexibility if you have a varied menu or want tiered rewards. Most coffee shops start with stamp cards because customers immediately grasp the value.

Do customers need to download an app to use a digital loyalty card?

It depends on the platform. Some loyalty apps require customers to download a dedicated app to collect stamps and view rewards. Others, like Perkstar, integrate directly with Apple Wallet and Google Wallet, so customers can save their loyalty card alongside their payment cards without downloading anything extra. Wallet-based systems typically see higher sign-up rates because there's less friction.

How much does a loyalty app cost for a small coffee shop?

Pricing varies significantly. Some platforms charge flat monthly fees starting around £15-30 per month for small businesses. Others use custom pricing that requires contacting sales. Be cautious of platforms with per-transaction fees or charges based on member count, as these costs can grow quickly as your program succeeds. Look for transparent pricing with predictable monthly costs.

Can I send promotional messages to customers through a loyalty app?

Yes—this is one of the main benefits of digital loyalty. Most platforms include push notification capabilities that let you message customers directly on their phones. Some offer unlimited notifications at no extra cost, while others charge per message. Look for features like scheduling, customer segmentation (message only your most frequent visitors, for example), and geo-fencing (trigger messages when customers are near your café).

How do I measure if my coffee shop loyalty program is working?

Track a few key metrics: sign-up rate (what percentage of customers join), visit frequency (are members visiting more often than non-members), reward redemption rate (are people actually using their rewards), and customer retention (are members staying active over time). Most loyalty platforms include analytics dashboards that show these figures. A healthy program should show members visiting more frequently than they did before joining.

What's the best way to get customers to sign up for a loyalty program?

Make it fast, easy, and immediately rewarding. The sign-up process should take under a minute—ideally just a phone number or a quick QR scan. Train staff to mention the program at checkout and explain the benefit in one sentence: "Join our loyalty program and your tenth coffee is free." A small welcome reward, like a bonus stamp or free upgrade on their next visit, increases sign-up rates significantly.